The original content produced in 2018 was the highest number ever since we began tracking that statistic.”Īlthough high-quality, platform-exclusive shows drive subscriptions, the commensurate need for multiple streaming subscriptions is also a major source of irritation. “Some of the legacy subscription services have shown awareness for this and are doubling down on original content because they know it draws new subscriptions. “Over half the population we researched said they subscribed to a service to get original content,” he said. He noted that while exclusive content may be a pain point for consumers, it’s also the most important factor for a successful streaming service. The explosion in streaming services has been mirrored by an outpouring of new television shows, and Wescott said that’s no coincidence. Shows disappearing from streaming platforms also was an issue for 57 percent of respondents. The Deloitte survey noted that 47 percent of consumers are frustrated that they need multiple subscriptions to watch the shows they want. I don’t think we’ll see the continuous launching of more streaming services in the years ahead.” “Consumers are frustrated they have to subscribe to so many services to get what they want. “There are over 300 streaming services in the United States right now, and the average household only subscribes to three or four, so there could be too many choices,” Westcott told IndieWire.
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'The Chestnut Man': The Latest Danish Netflix Obsession Is Like Watching a Bestselling Mystery NovelĮmmy Predictions: Best Actress in a Limited Series - More Than a Two-Horse RaceĢ021 Emmy Predictions: Who Will Win at the Primetime Emmy Awards?ĭeloitte vice chairman Kevin Westcott, who authored the survey, said the average household has three or four subscriptions to streaming services - often a necessity for those looking to watch several particular shows - and it doesn’t take long for the costs to add up. Netflix's 'Clickbait' Easily Tops Nielsen's Streaming Rankings for the Second Straight Week Though a single streaming service subscription is still far cheaper than an annual cable contract, cost cutting and convenience become increasingly moot points as content scatters across competing platforms. The survey found that subscribers largely preferred the multitude of choices in today’s streaming market, but it also suggested that the decentralized nature of those choices is so aggravating that it could create a breaking point.Ĭompared to cable subscriptions, streaming services offer lower prices and an expansive library of shows. consumers about their television viewing habits and concerns.
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However, flexibility isn’t the same as convenience, and a recent Deloitte survey suggests nearly half of the nation’s TV consumers are becoming frustrated with juggling multiple subscriptions to access the content they want.ĭeloitte polled around 2,000 U.S. In 2010, it was so simple: Netflix or Hulu? Today, with over 300 streaming services available in the United States - and more on the way - the television audience have never been so well fed.
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